Tag Archive for: princess jasmine

Princess Jasmine is Modern-Day Esther

 

One of Disney’s most noteworthy business objectives of this decade is modernizing their classics through live-action remakes. It makes perfect sense: Disney reeled out box office successes in record-breaking proportions every year from the time I went to kindergarten until the year I learned to drive. I’m the generation of The Little Mermaid, Beauty and the Beast, and The Lion King, and now I have kids of my own. Disney might have just found a way to replicate the level of excitement I had in meeting a Disney character for the first time and getting their autograph by reinventing my beloved childhood favorites in a way that my children and I will want to watch together. It’s nothing short of business genius to put a modern spin on these classics from Disney’s Renaissance Era [1]and reintroduce them in live-action sequence 30 years later.

 

The most obvious choice in a strategy to modernize, and one it seems Disney has prescribed to, is by inserting some girl power into the story line. Celebrating the strength of femininity helps bring the story up to present day, or in this case to some 2,500 years ago. Keep Reading